Select one of the spotlighted chapters listed below to view the Learner Outcomes and an Overview. You can then purchase the entire chapter, or order the entire book online.
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Chapter 3 Effectively Managing Your Meeting’s Budget and Financial Success
Chapter 5 Marketing and Promotion; Strategy and Collaboration for Success
Chapter 7 Independent Meetings Planner: Entering a Brave New World
Chapter 16 International Meetings, Conventions, and Exhibitions
Chapter 17 Co-Locating Trade Shows
Chapter 18 Strategies to Embrace the Adult Learner
Chapter 22 Multicultural Aspects of Meetings
Chapter 23 The Environment for Meetings and Events
Chapter 27 Exhibitions: It’s Show Business After All
Chapter 30 Environmentally and Socially Responsible Meetings and Events
Chapter 39 Ethics
Chapter 40 Negotiating Strategically: Buildings Relationships and Striving to Do Better than Win-Win
Chapter 41 Facility Contracts in the Meetings Industry
Chapter 42 Developing Supplier Contracts
Chapter 43 The Americans with Disabilities Act
Chapter 44 Risk Planning and Emergency Management